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For the record this site was built using
Frontpage 2003 and custom coding using straight hand
coding in a text editor. However, you can use a simple
text editor to create a website. You have to be well
versed in html, and css, however, to make a site
that looks good and is functional. The software listed
above makes it a lot simpler to create a site. I
recommend checking out all three by clicking on each
link and reading the customer comments. That should give
you an idea of what you wish to purchase. Now to get into some website design guidelines.
1. Make your pages for users, not search engines
Do not add anything to your website that tries to
deceive your users. Don't present different content for
search engines than you display for users. The only SEO
benefit that does not apply here is the use of meta tags
for listing your site description and your keywords.
Your website users cannot see these unless they view
your source code, but they are there for the benefit of
the search engines. You should ensure that every page on
your site has its own title, description and keywords.
This should be simple for you to to do now that you have
created your keyword and keyword phraze list from our
lesson in Chapter 3 Keyword Strategies
Anything other than this like the use of white text on a
white background is considered cloaking and may penalize
your site in the search engines or ban it completely
from their listings.
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2. Avoid tricks to improve search engine rankings If you have created a niche site, about a subject that you are an
expert on, then a good rule of thumb would be to ask yourself
whether you could tell a competing site what you have done. There
should be no secret to successful sites other that content ( how
many times have I said that) good website design and getting other
sites to link to you. There, if you follow our advice in this site,
I just gave away the information to my competitors and I don't feel
bad about it and have nothing to hide - no search engine tricks,
schemes etc. Bottom line ask yourself that would you be creating
something in your site if there weren't any search engines.
3. Don't participate in link schemes designed to increase your
site's ranking
There are many link exchange programs that will do nothing to
help your sites popularity. The most effective way to get
links to your site is to make it so great that related websites
would like to have your link for their website visitors. Beyond
that, once your site is complete, well formatted and optimized for
search engines, you should seek out other sites by searching each
one of your keywords, (from the list created earlier and hopefully
you built your pages using these keywords) and browsing sites to
contact them for a link exchange. When you contact them, make sure
you give them some information about your site and request a link
exchange with them as their content is related to what you offer. |
Chapters
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