| Viral Marketing and
Viral Advertising refer to marketing techniques
that encourage individuals to pass on a marketing
message throughout their social network which produces
exponential increases in brand awareness, message
exposure and influence. In simpler terms, viral
marketing is much like the workings of a virus.
It is easily spread because of the ability to replicate
itself and spread copies or change other similar
objects to become more like itself by simple exposure.
Viral marketing, mainly off the internet, refers
usually to "word of mouth" or "leveraging the media".
On the web, viral marketing has stuck, much like
network marketing in the earlier days of the internet.
A good example of network marketing is MLM or Multi-Level
Marketing. In a typical multi-level marketing or
network marketing arrangement, individuals associate
with a parent company as an independent contractor
and are compensated based on their sales of products
or service as well as the sales achieved by those
they bring into the business. Anyhow, Network Marketing
is a completely different
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topic only associated by the common
marketing or advertising theme so we will leave
that for now and get back to our discussion here
on Viral Marketing. The whole idea of viral marketing
is to get people to pass on information about your
sites interesting content. With the power of the
internet network, you can reach a large number of
people rapidly and effectively promote your brand,
product or service. The whole idea is popular because
it is easy to execute your marketing campaign and
relatively cheap (compared to other methods like
direct mail.
We recommend these books on Viral Marketing as
a good read if you wish to get more knowledgeable
about this subject. Mouse over the links to see
a product preview and price.
Grapevine
Connected Marketing
Proven Tactics in Viral Marketing
Viral Marketing
The Secrets of Word-of-Mouth Marketing:
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Chapters
