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| You are Here: Home: Chapter 1 - General Site Basics: Page 2 GENERAL SITE BASICS - FOR SUCCESSFUL SITES - (continued) - Try to use text instead of images to display important names, content, or links. Many search engine crawlers don't recognize text contained in images, which will hurt your chances for traffic as your pages may not be indexed.
- Make sure that your TITLE and ALT tags are descriptive and accurate.
- Check for broken links and correct HTML.
- If you decide to use dynamic pages (i.e., the URL contains a "?" character), be aware that not every search engine spider crawls dynamic pages as well as static pages. It helps to keep the parameters short and the number of them few. (One trick to get around this is by using mod_rewrite module on an Apache server)
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- Create a robot.txt file on your site and make sure you do not block the search engine robots from directories and pages you want indexed. Read all about setting up your robots.txt file in our chapter about Website Design.
- Most search engine spiders see your site much as Lynx would. Use a text browser such as Lynx to examine your site, because If fancy features such as JavaScript, cookies, session IDs, frames, DHTML, or Flash keep you from seeing all of your site in a text browser, then search engine spiders visiting your site may have trouble crawling your site.
- To save bandwidth when search engine bots crawl your site, ensure your server supports the "If-Modified-Since" HTTP header. This lets bots know whether your content has changed since the last crawl.
| Session Ids or arguments to track visitors should not be used to track search engine bots, as it may result in your site not getting indexed entirely. Detecting the spiders is easy. This code will do it for aspz: <% Dim spidercheck
Spidercheck = Request.ServerVariables("HTTP_USER_AGENT")
If Spidercheck = "Googlebot" Then
Enablesessionstate=False
End IF
%>
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Continue Reading........ |
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