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General Website Basics
GENERAL WEB SITE BASICS - FOR SUCCESSFUL SITES
| Welcome to WebSite Services Ltd. To
begin our webmaster series of design and optimization
strategies we will begin with this chapter on General
Site Basics.
As webmasters, we have seen many sites that people
are proud of that contain nothing but banner ads and
no structured format or navigation.
To create a successful site, you need to start off
on the right foot and form a clear concept in your mind
about your site, layout, navigation structure and focus.
Once you have accomplished this, then you can get on
to the next step, choosing a domain name and keywords
for your site.
For now, however, let's focus on the matter at hand
and get some fundamental practices out in the open regarding
general site basics for successful websites.
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| The top search engine Google
recommends that you create a site with high quality
content, especially on your homepage. The importance
of this is two-fold - primarily it will attract visitors
to your content, and secondly, it will entice other
webmasters to link to your site.
Quality links from
other sites to your site will help your site rank higher
and is a key SEO technique. Google expands on this linking
point by pointing out that "natural" links are effective
in increasing your site ranking in search engines and
not unnatural links.
Examples of natural links are links
that other webmasters link to your site as the content
of your site enhances what they offer or provide another
part of the web that visitors to their own sites would
find appealing. 'Unnatural' links would be links you
placed to specifically make your site look more popular
to search engines. The algorithms Google for one employs
can distinguish between natural and unnatural linking.
- Your site should have
a clear navigation structure with text links.
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- Every page in your site
should be reachable from a static link.
- If you site is large, offer a sitemap to your
visitors and emphasize your important pages by making
the font larger or text bold. Now Google offers
webmasters the opportunity to submit their sitemaps
at
Google Sitemaps Home
- Keep the number of links on pages a reasonable
number, less than 100 is acceptable. If you have
more links, break the content up over multiple pages.
- Keep a reasonable effort to the length
of pages your content is on. Like this page, we
have broken it down into multiple pages so visitors
like you do not have to scroll down, down, down.
- Create a useful site and write pages that clearly
and precisely describe your content and reference
the keywords you
are optimizing your site for.
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Continue Reading........
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Chapters