| Keyword phrases So let's use an example for "foosbally" If you can only think of very general keywords, start with a list of those keywords, and then add specific words to each one. For example, if you 're promoting foosbally products, take the general keyword of "foosbally" and add a specific word or two to it, based on your particular business. So, your keyword phrases may be "foosbally information" or "buy foosbally." Some more keyword phrases that would work would be like the following; "about foosbally", "what is foosbally", "foosbally defined", "the origin of foosbally" etc until you have created several phrases for your site. | Now that we have chosen effective keywords phrases for our product or company, we then proceed to build our website page at a time. Choose a keyword phrase from your list and create a content-rich page optimized about the keyword term. Optimize each page of your site following this method. Search engines focus on each page of a site individually so it pays off to create your pages this way to get more traffic to your site. Remember from the previous chapter about |